Today's consumers are bombarded with products on a daily basis. While your product might be superior in quality and design, unless it gets noticed by consumers you could find yourself in financial trouble. Packaging design plays an important role in helping potential customers pick your product over a competitor's.
Here are three tips you can use to ensure your product packaging is getting noticed in the future.
1. Take color theory into consideration.
When it comes to making your product packaging more noticeable, it can be helpful to take the psychological effects of color on consumers into consideration. Different colors appeal to different kinds of shoppers, so it's vital that you have identified your target market before you invest in packaging for your product line.
Impulse shoppers respond best to red, orange, black, and royal blue. Navy blue and teal have been shown to appeal to consumers who might be shopping on a budget. Knowing how color theory affects purchasing decisions will help you select a packaging design that will appeal to your target audience.
2. Make sure the shape of your product packaging features rounded edges.
The shape of your product's packaging can play a significant role in determining how well consumers will respond. If you want to increase sales, be sure that your packaging features rounded edges.
Studies have confirmed that rounded edges are responsible for greater levels of neurological effectiveness. This means that consumers will be more likely to pick up, evaluate, and purchase your product if the packaging features rounded edges rather than sharp ones.
3. Don't be afraid to be different.
When it comes to using packaging as an effective marketing tool, it's important that you aren't afraid to allow your product's packaging to differ from the packaging of your competitors. Since similar products are usually located near one another on the shelf, consumers might suffer from a phenomenon known as repetition blindness.
The frontal cortex of the brain stops seeing individual products, and instead sees a blur of items when the visual cortex sends messages containing numerous items with the same shape. To ensure that your products don't get lost due to repetition blindness, ensure that the shape of your packaging varies from that of your competitors. This variation will make your products more noticeable to consumers in the future.
Designing the right packaging for your product is important. Take the time to consider color theory, include rounded edges, and vary the shape of your packaging from your competitors' packaging, and your products will be more likely to get noticed. Contact a packaging design firm for more help.Share